Bang and Olufsen Free Essays

Bang and Olufsen uses the analytic approach to management. This is clearly seen in the phases of their design and production. Analytic design mostly structures their designs as engineering challenges (Lester, et. We will write a custom essay sample on Bang and Olufsen or any similar topic only for you Order Now al. , 2002). The step-by step procedure of producing their products begins with the designers given free-reign over the design. It is, however, the engineers that are given the challenge to produce these designs realistically. Contrast this with interpretative management, which views designs as a â€Å"liberal art† (Lester, et.  al, 2002). However, there are some aspects of the BO design process that bear a mark of this interpretative management system, specifically in the process where BO acquires feedback from consumers to help update their design. The â€Å"artful making† aspect in the BO design process may be observed in the designing phase, wherein the designers are free to design products with â€Å"substance†. It may also be seen in the Idealab aspect of BO, where they produce concepts and products that are innovative and revolutionary. It is interesting to note that Alessi’s design process bears a resemblance to BO’s. This similarity may be seen in the stages of the design process where the product starts of with the designers and end with the engineers and the manufacturing process. However, what is unique about BO is that their designers are given free-reign – that is, in Alessi, the designers are influenced by the engineering problems that will arise over their design concepts. The BO approach is not entirely human-centered. Human-centered design is primarily observed in the goal of the design process: to create something that will suit the lifestyle of the consumer. It is however, interesting to note that the human-centered design is absent in the acquisition of feedbacks from the customer. BO does not produce their designs due to the consumer’s negative of positive opinions on what they should do. Instead, BO gives their designers the freedom and the challenge to produce their concepts from scratch. BO emphasizes the importance of mobility, flow, and smartness among John Thackara’s design principles. Mobility is exemplified by the universality of their designs. Flow is seen in the design process itself, wherein the product is taken into a step-by-step process. And smartness can be observed in the function of their designs in the real world, beyond concepts. References: Lester, Richard K. , Pior, Michael J. , Malek, Kamal M. Interpretative management: what general managers can do for design. Managing Innovation and Change. Henry Jane, Mayle, David. 2002. SAGE. How to cite Bang and Olufsen, Papers

Endocrine Gland and Adrenaline free essay sample

Adrenaline is a hormone that is produced in the adrenal medulla, which is in the inner adrenal gland. This gland sits atop the kidney. When put under stress this gland is stimulated by the nervous system and releases adrenaline into the blood stream. The release of adrenaline is a three step process. First, the hypothalamus produces hormones that stimulate the pituitary gland. Next, the pituitary gland then produces corticotropin hormones which are hormones that stimulate the adrenal glands that eventually produce adrenaline. In 1895, George Oliver and Edward Schafer discovered that that when the secretions of adrenal glands were extracted and injected into an experimental animal, they could raise blood pressure. The purification of this principle became a matter of interest, and in 1897, John Abel and Albert Crawford thought that they had succeeded when they purified a crystalline principle they named epinephrine. Adrenaline is used for many different purposes. It is used to control hemorrhages in surgery and to treat asthma and other allergies. We will write a custom essay sample on Endocrine Gland and Adrenaline or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to the MSDS, excessive digestion of adrenaline is fatal. It can also be very irritant to eyes and can be absorbed through skin. Adrenaline can also be used to prevent cardiac arrest. Adrenaline can also be found in some nasal sprays to open up nasal passages. This has a short term effect. Adrenaline is helpful to survive in dangerous situations. If you were pinned down by a boulder, adrenaline would kick in and would help you to move the boulder off of you. This process is natural and you can find your way out of unhappy states. When you are put into a dangerous situation like that, your heart rate is elevated and your blood pressure is elevated. Adrenaline redirects blood to large muscle groups so that you are given more strength and stamina to get out of the dangerous situation.

Empire of the Sun Compare and Contrast Life for Jim in Shanghai and the Camps and How These Settings Hurt or Helped Jim’s Survival. Essay Example

Empire of the Sun: Compare and Contrast Life for Jim in Shanghai and the Camps and How These Settings Hurt or Helped Jim’s Survival. Essay Empire of the Sun: ESSAY QUESTION: â€Å"Compare and contrast life for Jim in Shanghai and the camps and how these settings hurt or helped Jim’s survival. † Living and growing up as a foreigner in Shanghai, life for Jim was very easy and luxurious until he was captivated and taken hostage in a war camp. There, his lifestyle turned 180 degrees, which taught Jim many lessons, both good and bad. We can tell a lot about Jims former life in Shanghai from his surroundings and his relationship with them. The reason why Jim was keeping residence in Shanghai in the first place can say a lot about his background. It is not an unreasonable assumption to make that his parents were probably there for business purposes, perhaps setting up a company or on a contract. â€Å"Jim was delighted when his mother told him that they would leave the house in Amherst Avenue for a few days and instead would stay in the companys suite at Palace Hotel. † [P20] This suggests that they were quite wealthy people, especially in comparison to the poor living standards of the average Chinese. This would also mean that there was frequent contact with other people of importance, either of high Chinese social status or other diplomats. We will write a custom essay sample on Empire of the Sun: Compare and Contrast Life for Jim in Shanghai and the Camps and How These Settings Hurt or Helped Jim’s Survival. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Empire of the Sun: Compare and Contrast Life for Jim in Shanghai and the Camps and How These Settings Hurt or Helped Jim’s Survival. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Empire of the Sun: Compare and Contrast Life for Jim in Shanghai and the Camps and How These Settings Hurt or Helped Jim’s Survival. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, Mr. Maxted, the father of his best friend and the entrepreneur who had designed various nightclubs in Shanghai, was a figure that Jim admired and wanted to grow up to imitate. We can therefore also assume that many things were paid for in the Graham family, and that Jim was a very spoilt child. This was probably especially true due to the fact that he was an only child. In the very beginning of the book, we are introduced early on to one of countless fanciful festivities Jim innocently attends with his family; this one hosted by Mr. Lockwood, the vice-chairman of the British Residents Association. Here we see a perfect example of the kind of offhand immunity Jim has acquired towards the luxury of these events. Quickly bored of the soiree itself, Jim soon wanders off to explore the abandoned aerodrome. At another social gathering, being introduced to Madame Sun Yat-Sen not so much as lingered on Jim’s mind for a second. At Jims home we can pick up lots of clues about his wealth. Before Mr. Lockwoods party, Jim dons clothes of exquisite quality a silk embroidered shirt, blue velvet trousers and Persian slippers. Jim does not dress himself, either. Along with Yang the chauffeur, an amah and nine Chinese servants, Vera is his full-time governess, paid to do anything Jim pleases. â€Å"This bored young woman, little more than a child herself, usually followed Jim everywhere like a guard dog. †[P5] We also find that as expected of a rich, spoilt child, Jim does not naturally treat these people as equal individuals. â€Å"His mother had told him to be kind to Vera, and not to tease her as he had done the previous governess. † [P6]; â€Å"As he flung his cassock to the amah † [P5]; â€Å" ‘Amah, dont touch it! Ill kill you! ’ † [P7] Jim also has trouble imagining a lifestyle different from the one he lives, because he knows none other. The prospect of Veras parents living in a room smaller than his dressing room is to Jim completely absurd. â€Å" ‘One room! ’ To Jim this was inconceivable, far more bizarre that anything in the Superman and Batman comics. † [P6] All of this shows Jims weaknesses in independence and knowledge about survival. Showered with expensive things and constant help, there is no way that Jim would know how to deal with himself, by himself. However, there are certain factors about him that are of great help. For example, during the winter of 1941, Jims parents are very pre-occupied with the war and as a consequence have little time for Jim. â€Å"He decided to raise the matter with his mother and father, but as always they were too distracted by news of the war even to notice him. † [P6] Although he still has his numerous servants to do the practical chores for him, not only is Jim quick to explore and learn, but he is also determined to find solutions to problems that he realizes affects the people around him, no matter how big. How two people could survive in so small a space was as difficult to grasp as the conventions in contract bridge. Perhaps there was some simple key which would solve the problem. † [P6]; â€Å"He would try and cheer up his father and think of some way of stopping the Germans at the gates of Moscow. †[P8] Quite ironically, Jim is used to seeing the poor conditions and beating s of the Chinese by Japanese officers in the street while being untouched himself, and his reaction to being taken hostage by the very same soldiers is quite interesting. One must remember that he is a child and extremely adaptable to most situations. We can see this very clearly through his journey, and it is probably the key factor that helps him to survive. He still does, however, start out like a fish out of water. His attitude towards and understanding of war is very naive and limited. When Jim walks into the old battlefield (as mentioned earlier), he does so calmly and carelessly, seemingly unafraid and un-reactive to the appearance of the soldiers. Strangely, he does seem to understand the danger present in the situation, at least on his fathers part, as opposed to being completely oblivious to the tension between his father and the soldiers. But Jim felt vaguely guilty and annoyed with himself. He had lost his balsa plane and lured his father into a dangerous meeting with the Japanese. Solitary Europeans who strayed into the path of the Japanese were usually left dead on the roadside† [P20]; â€Å"Although the sergeant ignored him, Jim knew that he had decided what to do next with this small boy. † [P19] He al so seems to somehow want to test the boundaries of the situation, seeing how far he can push the envelope with both his father and with the soldiers. â€Å" ‘My plane’s down there. I could get it, I suppose. † [P19] All of this shows Jim’s enormous sensitivity to the mood and tension of any given setting, and this is exceptionally helpful for him to adapt quickly and take advantage of many different situations. Jim’s transition from spoilt, pampered rich boy to stranded, parent-less street beggar does not go all too smoothly. His first mistake is in assuming that his parents would be at home, waiting for him. Upon discovering that they are not, Jim continues to live on his own, draining the tap of its water and forgetting to shower, change his clothes or clean up after himself. Soon he has run out of provisions. This sense of desperation is shown clearly in his innocent and naive attempt at surrendering the war to a group of Japanese soldiers in the street. His stroke of luck comes with meeting Basie, who takes him under his care and teaches him little tips and tricks on how to be a survivor. But according to the cliche â€Å"Theres no such thing as a free lunch†: despite the fact that Jim quickly latches himself onto Basie, Basie needs Jim just as much in return. â€Å"Jim sat still as Basies white hands explored his pockets. † [P68] Basie is also the one to christen Jim with his new name: â€Å" ‘A new name for a new life. †[P68] This signifies Jims switch from regular life to life in war. Jim being the bright boy that he is quickly catches on to exactly what kind of relationship he shares with Basie. â€Å"It soon became clear to Jim that Basie was trying to sell him to the traders. † [P73] However, because he is exposed to the concept of wanting somethin g from other people early on, it helps him in the future by creating a routine trade with many of the Lunghua campmates, and especially with Basie. â€Å"[Sergeant Nagata] knew from Private Kimura that Jim was involved in every illicit activity in the camp, but had never been able to catch him. [P151] He realizes that in order to be able to sojourn for a longer period of time, he must create a good reason for his surrounding peers to want him to stay. â€Å" ‘If you can find a way of helping people you’ll live off the interest. ’ † [P86] However, he is not afraid to use Basie’s advice against him; when he senses that Basie is done with Jim and is about to leave him, he quickly tempts him with the prospect of Jim’s beautiful house on Amherst Avenue and manages to lure him right into the path of the Japanese. â€Å"Jim knew that they planned to leave him there†¦ ‘Could we go to my house? It’s even more luxuriant. ’ † [P77]; â€Å"Did he know that Jim had managed to trick him? † [P84] Because of this, his lifestyle back in Shanghai did help Jim to a certain extent. By trying to imitate his amah back at home, he can take care of and work for Basie by fetching him water and bringing his food. Other aspects of his previous life haunt him as well- Mr. Maxted has also arrived at the Lunghua camp, now weak, starved and extremely dependent on Jims help. While staying at the detention center, Jim seems to live solely to be re-united with his parents. â€Å"Jim was determined to have his share of rice. He knew that he was thinner than he had been before the war, and that his parents might fail to recognize him. † [P81] It is surprising that Jim’s desire for food stems from the importance of having his parents recognize him rather than having an energy input. However, once arriving at Lunghua Camp, Jim does not speak or think much of his parents and lives merely to stay alive. He hears occasional news about them, including the lies that Basie feeds him in order to keep him by his side, but this may also be another tactic that helps Jim to keep going. He may worry that they have changed as much as Mr. Maxted, and also knows that longing for them will only slow Jim down and distract him. He has the remarkable ability to maintain a boyish amount of energy for most of his time away from his family, always on the go and always learning new things. He has the drive and the will to keep living. â€Å"He felt sensitive about his ragged clothes and his determined efforts to stay alive. † Every piece of information given to him about how to survive that could be even remotely beneficial he takes with him and remembers: to eat the weevils, to only drink boiled water, to steal food– not only that but attempts to help others with it as well. ‘Right. But we should eat the weevils, Mrs. Vincent. ’ † [P138] He takes regular lessons with Dr. Ransome, in the assumption that he will live long enough to make it through the war and go back to school. He also picks up on little things that may help him on his own. â€Å"Masking the tic in his cheek, he smiled brightly at the Japanese sergeant, and tried to look strong and healthy. Only the healthier people tended to leave the detention centre. † [P82] Conversely, his camp roommates Mr. and Mrs. Vincent seem have given up on hope completely, and this makes Jim’s determination emphatic. Despite the opportunity to be taken care of by the adults at the camp in return for acting like a servant to them, Jim is the only one to refuse among the other children. â€Å"Jim alone had refused, and never fetched and carried for Mr. Vincent. † [P129] This is a surprising act of independence on Jims part, the decision perhaps made because he is older than the other children, or because he has found a fitting rhythm and routine with Basie. Despite the various bouts of illness that Jim experiences, Mrs. Vincent fails to lift a single finger in favor of Jim, yet this does not phase him in the least. â€Å"For some reason he still liked Mrs. Vincent†¦ although her nerves were always stretched and she had never made the slightest attempt to care for him. He knew that if he starved to death in his bunk she would find some polite reason for doing nothing to help him. † [P129] Throughout the novel Jim has always harbored a feeling of admiration for the Japanese soldiers, despite his English nationality and Chinese residence. This may be linked to his fascination with airplanes. For example, the air raid that occurs at Langhua Camp excites Jim like nothing had for several years. â€Å"His eyes feasted on every rivet in their fuselages, on the gun ports in their wings, on the huge ventral radiators that Jim was sure had been put there for reasons of style alone. † [P145] The Japanese’s frequent association with planes may be what attracts Jim. The Japanese have also always seemed strong and righteous to Jim, and this may be what caused him to have such great respect for them. Jim was glad to see the Japanese. † [P78]; â€Å"Despite his headaches, he tried unsuccessfully to make friends with the Japanese soldiers. † [P80] This may also be induced by Jim’s knowledge that being captured by the Japanese meant going to a camp, where there would be a roof over his head and regular ration of food rather than begging on the streets. In conclusion, we can see that although the diff erences between Jim’s life in Shanghai and life in the camps are great, almost opposites, certain aspects of Jim’s past helped him to survive. Considering his background, we would have expected Jim to perish within days of being separated from his parents, and yet with a mixture of Jim’s brains and sheer luck he managed to fight his way through. He took what he knew and put it to whatever use he could, forever fighting to stay alive. This initiative alone makes Jim a fantastic survivor. â€Å" ‘Survivor? ’ Basie chuckled at this. ‘That’s a useful word. Are you a survivor, Jim? ’ † [P165] Bibliography: Empire of the Sun by J. G. Ballard Published 1984

Careful with Words Used as Noun and Verb

Careful with Words Used as Noun and Verb Careful with Words Used as Noun and Verb Careful with Words Used as Noun and Verb By Maeve Maddox English has numerous word pairs that are spelled alike, but pronounced differently according to whether the word is being used as a noun or as a verb. Some examples are conduct, digest, escort, insult, produce, and record. With each of these words, and others like them, the accent shifts according to the part of speech. Here are some examples: I do not approve of his cà ³nduct. John Williams will condà ºct the symphony . He subscribes to the Congressional Dà ­gest. Some food is difficult to digà ©st. Charlie will be her à ©scort. He will escà ³rt her to the Prom. That last remark was an à ­nsult. How dare you insà ºlt your father? Celery and tomatoes are fresh prà ³duce. These factories prodà ºce the finest widgets. That’s his fifth platinum rà ©cord. Let’s recà ³rd the baby’s first word. You will notice that for the noun the accent falls on the first syllable; for the verb, on the second. Some noun/verb pairs shift in pronunciation and in spelling. These are the ones writers need to be aware of. Here are a few that I’ve seen misused : Take his advice with a grain of salt. Who will advise the king? He likes a warm bath. They bathe in the river. It’s cold enough to see our breath. Don’t breathe the chemical fumes. The shoes are made of cloth. Feed the hungry and clothe the naked. He felt grief at the death of the child. He must be allowed time to grieve. Here, Ill give you half. The new invention will halve production costs. What is the proof of your contention? He worked night and day to prove his innocence. A prophecy of Merlin foretold the Maid. Prophesy unto the wind, for the wind will listen. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:75 Contronyms (Words with Contradictory Meanings)Latin Plural Endings15 Idioms for Periods of Time

George Campbell's rhetorical theory Essay Example | Topics and Well Written Essays - 500 words

George Campbell's rhetorical theory - Essay Example As an admirer of the classics, Campbell reminded his theological students to immerse themselves in such specific works as Quintilian's Institutio Oratoria, Cicero's De Inventione and De Oratore, the Ad Herennium, Longinus' On the Sublime, and the critical essays of Dionysius. What he liked most of all was the classical emphasis on rules as an art form. In his Lectures on Pulpit Eloquence, Campbell taunted his contemporaries for their inability to extend the highly artistic approach to rhetoric developed by the ancients. "As to the rhetorical art itself," he said, "in the particular the moderns appear to me to have made hardly any advance or improvement upon the ancients. I can say, at least, of most of the performances in the way of institute, which I have had an opportunity of reading on the subject, either in French or English, every thing valuable is servilely copied from Aristotle, Cicero, and Quintilian." Underlying Campbell's philosophy was the idea that rhetoric is a dynamic, developing process.

Come up with an assertin- a claim,a point, an opinion- that you can Essay

Come up with an assertin- a claim,a point, an opinion- that you can support with some of the facts from the articles - Essay Example This premise is demonstrated beautifully when Charlie attempts to win Lalu from Hong King by playing poker. Clearly, Charlie is willing to gamble on Lalu because he loves here whereas Hong King is willing to gamble on her to maintain her slavery. Tragically, Lalu does not see this because she has always been viewed as a chattel and therefore presumes that Charlie views her much the same way. The problem that Charlie has is that he will never win the love or affections of Lalu because ultimately, she is the product of a bet. I suspect however, that had Charlie allowed Lalu to kill Hong King or had assisted her in the murder, he would have ultimately won her over. No matter how hard any man may try, a woman’s dignity will not be stolen from her without her consent. Women, all women want protection, but not at any price. Finally, once a woman has decided that a man sees her only as chattel, he can never shake that impression from

History of Cricket in India

History of Cricket in India Cricket is religion in India. How many times have we heard that in the news, read that in newspaper, quoted in conversations? Though the National game of India is Hockey but it is cricket that has the Indian publics heart. People follow this game like a religion. People in India might not be aware of Indian Hockey teams captain but they are aware of cricketers playing for the first time in national colours. Corporate houses, politicians, even the media wants to get associated with cricket in one form or the other. This wasnt always the case with cricket. There was a time when cricket was a game only for the royals and the privileged and the common man had no or very little access to it. Cricket was started in India by the British as early as 1791. It wasnt late in the 19th and early 20th century that it was played with a lot more interest. In 1932 India became one of the few counties to be given the right to play international cricket. A lot of people along with the then king of England followed the game. India, along with other countries became a regular in International cricket, but it was an average cricket playing nation. It was followed by a lot of people now, but there was very little media coverage. This might have been due to the poor performance of Indian cricket team during this time. This might also be attributed to the fact that Indian Hockey was at its best during this time racking in medals after medals at Olympics and other International events. In 1983, a shocking turn of events took place; India won the World Cup. They did so by beating the then cricket powerhouse West Indies in the finals. Indian cricket team received a heros welcome. They were the new talk of the town. Everybody wanted to see them, talk about them and know about them. Around this time, television also started making its way into Indian peoples drawing rooms. This is when the media, though limited in its scope, got a chance to bring these cricketers closer to Indian audiences and fans. This was to open a door of endless possibilities which were beneficial for both the parties. This was the first time Indian cricketers started making money through endorsements and sponsorship deals. This trend was started by Sunil Gavaskar. But Media had a big hand to play in it. The popularity of these cricketers was as much due to the coverage of their feats in the newspapers, television news (mainly Doordarshan) and radio. In the 90s two other new changes came which were about to revolutionize cricket and media both. The advent of cable television was about to change how news was viewed and how Indian audiences looked at entertainment. The rise of Sachin Tendulkar also was a phenomenon which brought unlimited money into cricket and cricketers became richer and richer through sponsorship deals and endorsements. In 1995, worldtel signed Sachin Tendulkar for Rs 30 crore, and after this, there was no looking back for cricketers. The beginning of 24 hours news channels saw the start of entertainment and news merging together. The media got too involved in the lives of cricketers and everything a cricketer did was in the limelight. The audience wanted to know everything about their favourite cricketer and the media delivered. This led to the crazy idolization of cricketers when they performed and their fall was even more dramatic whenever they failed. Media was instrumental in shedding light on the match fixing scandal that shook the cricket world. Before that, the cricket world used to talk about it in hush tones and nobody was sure what was going on. But the whole Hansie Cronje incident also brought down many big names and media had a big role in providing evidence against the culprits. Initially the role of the media in Indian cricket was progressive during the transitional period in the Indian cricket, where we were transitioning from an average cricket playing nation to a force to reckon with. But now, the Indian media, in my opinion (particularly the electronic media) does not serve the interest of the people and cricket in general in fact some of it is positively anti-cricket. The Indian media today is busy making profits or helping some political party fulfil a political agenda. Earning money through selling stories about crickets to the masses and bringing controversies like these are not the only motive that media has with cricket. Media often diverts the attention of the people from real issues to non-issues. The real issues in India are socio-economic. Even in cricket the real issues are development based. In olden times emperors used to say if you cannot feed them bread, then give them circus This is what the Indian media is doing today. Nobody would disagree with the fact that a little entertainment in news would not harm anyone, but today the media is overdoing it. Media distracts people from real issues using entertainment and what better way to distract people than cricket. The best example of this would be India-Pakistan relations. The partition of 1947 and the resultant turmoil triggered off hatred, distrust and prejudice in almost every sphere of activity in the sub-continent. Interestingly, it was cricket that formed the first bilateral exchange in 1952 when Pakistan, led by Abdul Hafeez Kardar, toured India, evoking a spontaneous, albeit tense, response. It was reciprocated two years later when India paid the first official visit under Vinoo Mankad, generating an equally sensitive response. Yet since 1947 a cricket conflict brewed simultaneously between the two countries, based on the nationalist antagonism between the two teams and backed by passionate fans on both sides. And even today whenever there is a talk of the Indian and Pakistani dialogue over politics and peace process, it starts with resuming Indo-Pak cricket ties. And thus starts the agenda of distracting the general public from the real issues. Indian public, (not as a generalisation) is not disappointed with the failure in the peace negotiati on as long as we win the cricket match between the two countries. Today Indo-Pak cricket offers a striking case study to see how a political conflict between two states has trickled down to the mass level and saturated the mass psyche to such an extent, that political hostilities are not only played on the Line of Control but also on the cricket field. This mass psyche of a purported nationalist conflict has been also revved by years of state propaganda against the enemy country, which permeated in all forms of interaction and exchange with the enemy be it sports or war. Media often divides people. Be it about bomb blast, Indias Foreign policy or Indias chances in the next cricket world cup. It is healthy for a country and its people to have debates and opposing views, but the way media works in India, we are being fed opinions about how we should think about policies, personalities and situations. Our views and opinions are polarized by the media and we see through their eyes. There was a time when Indian cricketers did not have money, and except for the cricketers playing at the international level, domestic cricketers had to struggle with their career and money. But Indian cricket board became one of the richest sporting bodies in the world. And then came IPL, the country was divided between whether it was fair for cricketers, especially young cricketers starting their careers, to get ridiculous amount of money. Then there was corruption and this heated up the debate even more. IPL was used by politicians, movie stars, corporate houses and media houses as well to their advantage (not taking into account Deccan chronicles recent decline). IPL became a way for everyone to earn money and easy publicity. Media also became a part of this honey pot. Constant coverage of not just cricket but of the cricketers activities, the parties and the over analysis of performances, all became part of what media circus that was IPL. Media has now become so powerful that based on one failure or success it can create stars and make villains. The Ganguly-Chappell controversy was brought to the general public by the media. Something that was supposed to stay in the dressing room was now at the medias disposal. It led to the downfall of both Ganguly as well as Greg Chappell. Media and the players have started to understand how to use each other for their own benefit. Players have started using media to increase their popularity, joining social networking sites, remaining in the public eye. All this gets them bigger and better pay checks. Today the fee these stars charge for a single endorsement is astronomical. Media has had a big role to play in that. Also a lot of players make up some controversy right before they release their autobiography. They leak some controversial part of the book and then media does the rest. But Media also benefits from these cricketers. Players give them sound bites, come as guests for expert opinions, which raises the TRPs of their programs and gets them advertising spots as well. Indian Public has been fed with large amount of information by the 24 hours news channels but the quality and standard of its content have become extremely narrow. The glitz and the glamour of television have taken the Indian viewer by storm. They surf from channel to channel, mindlessly viewing and getting information that they might not need leaving them confused and perplexed and unable to think for themselves and thats when media feeds them information that they want the viewer to take. The amount of money involved in cricket today and the influence it holds over the general Indian public is huge, and that make a very powerful motivator for the media to use cricket as a tool to further its agendas in India and the world.